Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who helps businesses strengthen their online presence, dominate search rankings, and land placements across 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey is anything but conventional. After earning a business education from schools such as Michigan Ross, he launched his professional life in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to generate measurable outcomes for businesses.
His flagship service is press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers featured article placements on prestigious platforms, SEO and local SEO strategies, strategic link building, and PPC advertising.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of AI prompt engineering — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This innovative strategy gives businesses a competitive edge in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends well beyond client work alone. He produces dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring more info small business stories and insights.
As a sought-after speaker, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.